Critical Readings: Media and Gender (Issues in Cultural and by Cynthia Carter, Linda Steiner

By Cynthia Carter, Linda Steiner

* How is gender built within the media?
* To what quantity do portrayals of gender impact daily perceptions of ourselves and our actions?
* In what methods do the media toughen and infrequently problem gender inequalities?
Critical Readings: Media and Gender provides a full of life and interesting advent to the sector of media and gender study, drawing from quite a lot of very important overseas scholarship. quite a few conceptual and methodological ways is used to discover topics resembling: leisure; information; grassroots conversation; new media texts; associations; audiences. themes include:
* Gender identification and tv speak shows
* ancient portrayals of ladies in advertising
* The sexualization of the preferred press
* The illustration of lesbians on television
* The cult of femininity in women's magazines
* photographs of African American ladies and Latinas in Hollywood cinema
* Sexual violence within the media
* girls in renowned music
* Pornography and masculine power
* Women's courting to the Internet.

This publication is perfect for undergraduate classes in cultural and media reports, gender reports, the sociology of the media, mass communique, journalism, conversation experiences and politics.

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Extra resources for Critical Readings: Media and Gender (Issues in Cultural and Media Studies)

Sample text

Van Zoonen, L . (1998) One of the girls? The changing gender of journalism, in C . Carter, G . Branston and S. Allan (eds) News, Gender and Power. London: Routledge. Vares, T . (2002) Framing 'killer women' films: audience use of genre, Feminist Media Studies, 2(2): 213-29. M. J. (2001) The Masculinities Reader. Cambridge: Polity. MAPPING T H E C O N T E S T E D TERRAIN OF MEDIA AND GENDER R E S E A R C H | Further Reading Douglas, S. (1994) Where the Girls Are: Growing Up Female with the Mass Media.

Notes 1. For a discussion of the globalization of Barbie, see Hegde (2001). 2. We use the term '(reproduction* rather than 'reproduction' to signal that while the media may represent femininity in certain narrow and restrictive ways, none H A P P I N G T H E C O N T E S T E D TERRAIN O f HEDIA AND G E N D E R R E S E A R C H | the less gender identity is constantly being redefined, renegotiated and struggled over in the processes of production and reception of media texts. While we acknowledge that gender binarisms continue to disadvantage women and girls, we also think that gender identity has always been (to varying degrees) more open, fluid and challengeable than some feminists have suggested.

T h e s e publications are perhaps the easiest to pick up w h e n time permits a n d put d o w n w h e n the demands of childcare leave 'little time or energy, a n d accordingly n a r r o w s d o w n your choice of media to relax w i t h , to learn from or to be diverted by' (1995: 152). T h e speculation, then, is that perhaps their importance to w o m e n has been overestimated in previous research into this genre. E a c h of the studies sketched out here is used to highlight the need to examine the taken-for-granted assumptions about communication processes in order to make apparent the often subtle and uneven w a y s in w h i c h unequal gender relations structures are (re)produced w h e n audiences make sense of media texts.

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