Brazilians Working With Americans Brasileiros que trabalham by Orlando R. Kelm

By Orlando R. Kelm

Ten bilingual case reports according to genuine enterprise events effectively illustrate a few of the cultural concerns that come up while North American businesspeople paintings in Brazil.

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Extra info for Brazilians Working With Americans Brasileiros que trabalham com americanos: Cultural Case Studies Estudos de casos culturais (Portuguese Edition)

Example text

And there is a lot of that in Brazil. If you want to make a rule, go ahead and make a rule, but there will always be a way to get around that rule. This is why they make rules: they make parallel rules, which are the Brazilian jeitinhos. And there is no way to avoid this habit, which is part of Brazilian culture. indb 30 9/29/06 12:03:13 PM World Ship 31 João Worcman A World Ship no Brasil vinha tendo um sucesso considerável mas não tanto quanto eles queriam e eles começaram a promover algumas mudanças para ter mais produtividade, mais no modelo americano.

Para os clientes que não podiam pronunciar “chicken nuggets” era mais fácil nem tentar. ) Outros clientes também tinham dificuldades com a idéia do drive-thru. Há 1,2 americanos para cada carro nas estradas americanas. Parece que todo mundo dirige e todos foram criados com a idéia de um drive-thru. No Brazil tem 11 brasileiros para cada carro. Ainda quer dizer que tem muitos carros, mas há muitos que não dirigem e não tem ninguém que foi criado com o costume de um drive-thru. Não eram só os pobres que se sentiam constrangidos quando pediam comida com aqueles nomes esquisitos.

Os clientes de alto-volume que geram vendas acima de cinco mil dólares se classificam como clientes PCP 1 e recebem visitas diretas dos executivos de vendas da sucursal local de World Ship. Conforme os novos procedimentos, quando um futuro cliente liga para o executivo de vendas, este lhe dá um número de telefone para criar um perfil do cliente. Dependendo das respostas às perguntas para o perfil, se classifica o novo cliente como PCP 1, PCP 2, ou PCP 3. O novo procedimento contém vantagens tanto para os clientes como também para os executivos de vendas.

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